Sandy Hull & Associates Presents at Agency Owners National Conference in Indianapolis, Indiana

Email marketing is a lead generation technique that can be deployed by high tech companies to build your brand, increase awareness and nurture the sales process. The key to email marketing is to keep you messages simple and direct. The most common mistake companies make is to try to put “everything but the kitchen sink” into one email, and to send this general message too infrequently. The good news is, these messages can be each sent separately for more impact and greater results. In this case, less is more; less graphics and less text will bring greater results. Emails with less copy,...

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